For an institution deeply rooted in Luxembourgish traditions, such as the Chamber of Agriculture, the label « Produit du terroir – Lëtzebuerg » holds significant importance. It is not merely a distinguishing mark. It serves as a benchmark for consumers, a guarantee of origin, and a symbol of trust. Over time, its identity had become fragmented through multiple uses. It was time to restore its coherence and impact.

Takaneo was commissioned to orchestrate a complete overhaul of the label. We redesigned the visual identity. We created a new graphic charter. We also developed a modular logo system, adaptable to different product categories. The objective was clear: to modernize the label while respecting its heritage.

This project unfolded over several months, in close collaboration with the Chamber of Agriculture teams. The challenge was to faithfully translate the client’s vision while bringing a strong graphic perspective. To find the right balance between respecting the existing and its natural evolution. To maintain a strong aesthetic and a graphic style that bears our signature.

As Paul Marceul, Director of the Luxembourg Chamber of Agriculture, emphasizes:
« The change in visual identity is the result of extensive reflection and broad consultation. Farmers and partners are deeply attached to the label and what it represents: fair recognition of expertise and quality. Takaneo skillfully transformed our constraints and requirements to give the label a refined, sober, and functional style. A style that generates enthusiasm and logos that will encourage smart purchases. »

Our mission did not stop at the logo. We applied the new identity across all media. This ranges from social media content to print tools. It also includes roll-ups and the event stand.

We also created various field communication materials. Each element was designed to ensure legibility, consistency, and immediate recognition, regardless of the point of contact.

This rebranding is now preparing for a future communication campaign in Luxembourg, aimed at strengthening the label’s visibility. It also seeks to encourage more conscious local consumption. In short, a stronger, clearer identity, ready to support the label in the years to come.