Trendy Stone, the new entity of Tremalux specializing in decorative floor coverings, both indoors and outdoors, chose the Takaneo agency to guide it in developing its new graphic identity.

“Trendy Stone, sign your interior” was notably chosen as the tagline, reflecting the bold and assertive choice of using polished concrete for its decor. This was followed by the creation of a typographic logo using angles and cuts.

A website highlighting the different types of “Trendy Stone” coatings has also been created. Our Creative Minds prioritized the design of the pages, giving them all the characteristics of a true “digital showroom” to allow materials to be perceived in all their forms and from all angles (decorative resin, polished concrete, or Terrazzo).

Better than samples, all flooring solutions, however durable, aesthetic, and functional they may be, are showcased in numerous projects, whether completed indoors or outdoors. Trendy Stone also creates kitchen and bathroom furniture in Terrazzo to bring all your ideas and desires to life.

The defined brand guidelines, reflecting the colours of Trendy Stone’s business sector and the raw yet light aesthetic of building floors, have been deployed on business cards and advertisements.

Another 360° Branding by Takaneo.