“The choice of illustration allowed us to present the wide variety of products and services that visitors will be able to discover at the exhibition.”

For this edition of Home Expo – National Housing Week, Takaneo called on illustrator Loïc Lusnia to design a cross-section of a multi-story single-family home, highlighting scenes of daily life and subtly blending various elements that harmoniously juxtapose to establish the exhibition’s highlights, which were also highly praised by visitors, namely housing concerns, decoration and design. The illustrator’s fluid, stylised lines were chosen to convey a sense of gentleness and calm, in a true spirit of cosiness and “home sweet home”.

The campaign was deployed across all channels: print, digital media, social networks, banner ads and motion design.