“The choice of illustration allowed us to present the wide variety of products and services that visitors will be able to discover at the exhibition.”

For this edition of Home Expo – National Housing Week, Takaneo commissioned illustrator Loïc Lusnia to envision a cross-section of a multi-story single-family home, highlighting scenes of daily life and subtly blending various elements that harmoniously juxtapose to establish the exhibition’s key themes, which were also highly praised by visitors: housing concerns, decoration, and design. The illustrator’s fluid and stylized lines were chosen to meet expectations of softness and tranquility, embodying a true spirit of cocooning and ‘home sweet home’.

The campaign was deployed across all channels: print, digital media, social networks, banner ads and motion design.