In April 2025, the Luxembourg Ministry of the Economy launched its annual tourism campaign, “Lëtzebuerg, dat ass Vakanz!”, in collaboration with the Takaneo agency. This edition highlights the country’s natural heritage, emphasizing its parks, geological sites, rivers and forests.

The inaugural event, held from 25 to 27 April at Place d’Armes in Luxembourg City, featured a 400 m² immersive pavilion designed by Takaneo. This transparent dome, harmoniously integrated into its environment through abundant vegetation, offered visitors a visual journey through the different regions of Luxembourg, showcasing their tourist, cultural and natural attractions.

The campaign’s main objective is to encourage residents and cross-border commuters to rediscover local treasures, by promoting sustainable and inclusive tourism.