Lëtz Go Gold

Promotional videos for the Lëtz Go Gold race

The project at a glance

  • Client: Fondatioun Kriibskrank Kanner
  • Project: Lëtz Go Gold, promotional videos for the charity race
  • Agency: Takaneo, communication agency in Luxembourg
  • Services: audiovisual production, storyboard, filming, editing, interview clips, social media
  • Audience: general public, sponsors and donors
  • Sector: humanitarian and health (pediatric cancer)
  • Location: Luxembourg
Photos & Vidéos
Social Media

At Takaneo, some projects resonate particularly strongly, and the one carried out for the Fondatioun Kriibskrank Kanner is one of them. Through the LËTZ GO GOLD race, we had the honor of collaborating with race sponsors such as Cactus, Bionext, CarneGroup, and Elvinger Hoss, as well as the Rotary Club Luxembourg, to produce professional videos highlighting their commitment to this essential cause.

This project is particularly unique because Poldi, the Foundation’s iconic mascot, played a key role by interacting with participants.

In addition to capturing the sponsors’ commitment, Takaneo also produced over 12 short video interviews with Foundation members, survivors and specialized doctors to promote the charity race. These poignant testimonies helped raise greater public awareness of the fight against pediatric cancer, by highlighting inspiring stories and powerful messages from those directly affected.

From storyboard design to coordinating a professional shoot, we deployed all our expertise to capture dynamic interviews and powerful visuals. With a state-of-the-art technical setup, we delivered authentic and impactful videos that matched the commitment of the Foundation and its sponsors.

We are proud to have helped shed light on this cause that is so important to us, and we commend the extraordinary work of the Fondatioun Kriibskrank Kanner team.