An “Ato(z)mic” project for Takaneo!

ATOZ commissioned Takaneo to design a communication campaign to mark its 20^th anniversary, while reaffirming its commitment to a sustainable vision, integrating the principles of corporate social responsibility (CSR) and sustainability.

We crafted a textual concept around the word “Beyond,” reflecting continuity and innovation for the next decade.

Following strategic workshops and driven by a constant desire to take on challenges, we opted for the representation of the three natural elements – water, earth and fire – through circular shapes symbolizing “0.” Our creative minds enhanced these visuals by adding a “2” in photomontage to form “20,” a central element of our communication.

To complement these visuals, Takaneo also designed an anniversary logo specifically for this 20^th anniversary, accompanied by motion design that adds dynamism and harmoniously integrates the number “20” into the initial logo.

The project also took on significant scale with the installation of three large 28 m² visuals, notably for JCDecaux displays at Luxairport.

An XXL, formative and smoothly executed project that we are proud of.