Takaneo creates the new visual identity for the Antiques & Art Fair and its graphic universe.

Once again this year, Takaneo designed the entire graphic environment for the Antiques & Art Fair Luxembourg, which will open its doors from 27 to 30 January 2023 at Luxexpo The Box.

An essential element of this graphic design work was the creation of a logo for the event. Playing on the shape of the initials AAF, it unfolds like a succession of arches, discreetly and subtly linking it to a classical architectural tradition. For the visual, the choice was made to create a line using a colour-treated photograph of an ancient statue. The resulting effect is a very modern-looking two-colour blue and yellow composition, positioning it as an icon that has stood the test of time.

Highly impactful, the visual is integrated within an almost abstract frieze composed of a succession of irregular rounded shapes. For the record, these are actually various profiles of Greek vases.

The brochure, an essential guide for visitors, has been designed to be easy to read, with a spacious layout and simple headings allowing everyone to find what they are looking for at a glance.