Takaneo creates the new visual identity for Antiques & Art Fair and its graphic universe.

Once again this year, Takaneo designed the entire graphic environment for Antiques & Art Fair Luxembourg, which will open its doors from January 27 to 30, 2023, at Luxexpo The Box.

An essential component of this graphic work, a logo was designed for the event. Leveraging the form of the AAF initials, it unfolds as a series of arches, thereby subtly and discreetly connecting it to a classical architectural tradition. For the visual, a line was created using a photograph of an antique statue that underwent colorimetric processing. The resulting effect is a very modern-looking blue and yellow bichrome composition, positioning it as an icon transcending eras and resisting time.

Highly impactful, the visual is integrated within an almost abstract frieze composed of a succession of irregular rounded shapes. For the record, these are actually various profiles of Greek vases.

The brochure, an indispensable guide for visitors, was designed for simple and fluid reading with a spacious layout and clear sectioning, allowing everyone to find their way at a glance.