To collect donations in Luxembourg through its website, an organisation can choose between three approaches: a donation module built into its own site, most often on WordPress, an external fundraising platform that hosts the form on its behalf, or a fully custom platform developed for its needs. The built-in module is the best compromise for most ASBLs and foundations. Extensions such as Charitable or GiveWP turn a WordPress site into a complete fundraising tool. This is the solution Takaneo deployed for the Fondatioun Kriibskrank Kanner and Île aux Clowns : a customised Charitable module with card payment, QR code and bank transfer, and automated (and sometimes personalised) tax receipts. An external platform gets you started fast, at the cost of a commission on every gift and a journey that partly leaves your brand universe. The custom platform, finally, is for organisations whose fundraising is a core activity.
Luxembourg’s framework is favourable to giving. Donations to an approved organisation are deductible as special expenses once their annual total reaches 120 euros, according to the Administration des contributions directes (official documentation in force, consulted in August 2026). At the same time, fundraising is moving online. According to the M+R Benchmarks study published in 2026 on 2025 data, online revenue for non-profit organisations grew by 15% in one year. In Luxembourg, where the associative fabric is dense and donors are solicited from every side, the quality of the giving journey makes the difference. A site that does not allow a gift in a few clicks sends supporters back to a manual bank transfer, with all the drop-off that implies.
For an organisation that already runs a WordPress site, a dedicated donation module is the most direct route. Charitable and GiveWP are the most widespread examples: according to the official wordpress.org directory consulted in August 2026, GiveWP exceeds 100,000 active installations and Charitable 10,000, with average ratings of 4.6 and 4.9 out of 5. These tools handle the essentials without heavy development: campaigns with a goal and progress bar, one-off or monthly gifts, suggested amounts, donor dashboard, accounting exports and connection to payment providers such as Stripe or PayPal. Unlike hosted platforms such as Donorbox, these extensions take no commission on donations. The core version is free and advanced features come under a fixed annual licence, according to Charitable’s pricing consulted in August 2026. Only the payment provider’s fees remain. The raw module is not enough, though. It has to be styled in the organisation’s colours, translated, and adjusted to local habits: in Luxembourg, that means offering card, bank transfer and mobile QR payment on the same page, where Wero is gradually replacing Payconiq by the end of 2026. This is the customisation work Takaneo carried out for fondatioun.lu and ileauxclowns.lu on a Charitable base. The donor stays within the visual world of the cause they support, chooses freely between a single and a monthly gift, and the data stays on the organisation’s own site.
Hosted fundraising platforms such as Donorbox offer a turnkey donation page or a form to embed on your site. Set-up takes days and requires no technical skills. That comfort has a price, proportional to your success. Donorbox , for instance, charges a 2.95% platform fee on every gift, on top of the payment provider’s fees, according to its pricing consulted in August 2026. On 100,000 euros raised, that amounts to 2,950 euros a year, against a fixed licence of a few hundred euros for a built-in module. Above all, the giving journey partly escapes your visual identity, donor data sits with a third party, and any change of terms is imposed on you. The approach still makes sense to test a fundraising effort, for a small ASBL without a solid site, or for a one-off event campaign.
In Luxembourg, tax deductibility is a fundraising argument in its own right. Annual donations must total at least 120 euros, and the deduction is capped at 20% of net income or 1,000,000 euros, according to the Administration des contributions directes. Any excess can be carried forward to the following two years. The donor still needs to receive the supporting document. A receipt generated and sent automatically after each gift, or as a year-end summary, spares the team a considerable amount of administrative work. Takaneo goes one step further for its clients: the tax receipt is personalised and doubles as a thank-you. The donor does not receive an anonymous accounting document, but a message that recognises their contribution. This extra degree of attention is what turns a one-off gift into loyal support.
A well-chosen, well-maintained WordPress module remains a safe tool, provided updates are applied. The ecosystem does demand constant vigilance, however: according to Patchstack’s State of WordPress Security report published on 25 February 2026, 11,334 new vulnerabilities were recorded in 2025, 91% of them in extensions. For some causes, that vigilance is no longer enough. When donations relate to health, donor data becomes particularly sensitive and the organisation cannot afford any dependence on a third-party vendor. That is the purpose of a project Takaneo is currently running for a Luxembourg player in the health sector: a fundraising platform developed entirely to measure, in pure code, from audited open source tools. The organisation keeps control of every line of code and of its data. Custom development costs more and takes longer than a module. It is justified when fundraising is strategic, when volumes allow it, and when technological independence is a requirement.
Luxembourg generosity is in good shape. According to the Fondation de Luxembourg’s annual report relayed by L’essentiel in May 2026, 13.6 million euros were distributed in 2025 to 300 beneficiaries, a record for the organisation.
Health and research account for 42.1% of that funding, up from 31.9% a year earlier, and more than half of the amounts support projects in Luxembourg. Local causes clearly mobilise donors who are very much present.
Your site must be ready to welcome them: offer recurring giving right on the form, test your page before the year-end campaigns, and take care of the tax receipt. It is what brings a donor back.
Romain Sempels Digital Marketing Analyst, expert in SEO and generative AIs
Card remains the foundation, complemented in Luxembourg by mobile QR-code payment, widely used for small amounts: Wero is gradually replacing Payconiq there by the end of 2026. Modules such as Charitable or GiveWP connect to common payment providers like Stripe or PayPal, which cover cards and some digital wallets. Bank transfer keeps its place for large gifts and for donors less comfortable with online payment: display the IBAN clearly. The key is never to impose a single channel.
Yes, under the same conditions as any other donation. The recipient must be an approved or public-interest organisation, the taxpayer's annual donations must total 120 euros, and the deduction is capped at 20% of net income or one million euros, according to the Administration des contributions directes. The payment method changes nothing: a card gift on a website opens the same rights as a bank transfer. What matters is that the donor holds a supporting document issued by the organisation.
No, HelloAsso is reserved for associations registered in France and does not accept ASBLs under Luxembourg law. The hosted platforms available from Luxembourg are international players such as Donorbox, which earn a commission on every gift. For an organisation that wants to keep control of its image, its data and its costs, a donation module built into its own site remains the healthiest option in the medium term.
The donation module records each transaction with the donor's identity, contact details and amount given. A document generation mechanism then produces the receipt and sends it by email, gift by gift or as an annual summary. Takaneo has set up this kind of personalised receipt for its clients: the document carries the organisation's visual identity and includes a personal thank-you, which makes it a retention tool as much as an administrative record.
Any component added to a site widens its attack surface, and extensions are the main source of vulnerabilities in the WordPress ecosystem. The risk is nonetheless well managed: choose a widely used, actively maintained module, apply updates without delay, limit the number of extensions installed and entrust maintenance to a provider that monitors security alerts. A donation page also relies on a certified payment provider, which stores no banking data on your site.
For a WordPress site in good condition, count a few weeks between scoping and go-live. That covers module configuration, visual customisation, connection to the payment provider, setting up tax receipts and end-to-end testing. A custom platform follows a full project schedule, in months rather than weeks. Takaneo recommends going live before autumn, to approach the year-end campaigns calmly.
Offer the monthly gift as a visible choice right on the form, with suitably lower suggested amounts than for a one-off gift. Explain in one sentence what regularity makes possible, for instance planning an action over the whole year. Monthly giving accounted for 27% of organisations' online revenue in 2025, according to the M+R Benchmarks study published in 2026: it is the segment that stabilises fundraising over time.
