{"id":18585,"date":"2026-07-20T12:20:25","date_gmt":"2026-07-20T10:20:25","guid":{"rendered":"https:\/\/www.takaneo.lu\/work\/charity-kids-run\/"},"modified":"2026-07-21T16:58:40","modified_gmt":"2026-07-21T14:58:40","slug":"charity-kids-run","status":"publish","type":"work","link":"https:\/\/www.takaneo.lu\/en\/work\/charity-kids-run\/","title":{"rendered":"Charity Kids Run"},"content":{"rendered":"\n
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Charity Kids Run<\/h1>\n\n\n
The Luxembourg Red Cross mobilizes the youngest around a solidarity project with Takaneo\n<\/div>\n\n\n\n
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The project at a glance<\/strong><\/p>\n\n\n\n

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  • Client<\/strong>: Luxembourg Red Cross<\/li>\n\n\n\n
  • Project<\/strong>: Charity Kids Run, solidarity race for children<\/li>\n\n\n\n
  • Agency<\/strong>: Takaneo, communication agency in Luxembourg<\/li>\n\n\n\n
  • Services<\/strong>: art direction, visual identity, logo and mascot creation, illustration, graphic charter, event communication, print and digital materials<\/li>\n\n\n\n
  • Audience<\/strong>: children, families, teachers<\/li>\n\n\n\n
  • Sector<\/strong>: humanitarian and health<\/li>\n\n\n\n
  • Location<\/strong>: Luxembourg<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
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    Graphic design<\/div>\t\t<\/div>\n\t\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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    The Charity Kids Run is a sporting and solidarity event by the Luxembourg Red Cross, designed to introduce children to life-saving gestures. Takaneo, a communication agency in Luxembourg, designed its entire visual identity: art direction, logo, mascot, illustrations, and print and digital adaptations. <\/strong><\/p>\n\n\n\n

    The concept unfolds in two stages. Children first learn basic first aid, then participate in a solidarity race. Each child seeks sponsors from their circle and thus contributes, on their own scale, to fundraising. <\/p>\n\n\n\n

    Creating a logo and mascot<\/strong><\/p>\n\n\n\n

    The logo had to appeal to children without betraying the Luxembourg Red Cross’s codes. We drew a running otter, red heart on its jersey. Round shapes, bold colors. A complete graphic charter frames this logo creation, designed to be reused edition after edition. <\/p>\n\n\n\n

    Illustration at the heart of the identity<\/strong><\/p>\n\n\n\n

    The mascot doesn’t arrive alone. Stickers, pictograms, illustrated landscapes: this graphic vocabulary makes educational messages readable for an eight-year-old child. The art direction remains consistent from race bib to booklet, and each illustration creates a link between learning first aid and the playful universe of the race. <\/p>\n\n\n\n

    An identity adapted across all print and digital materials<\/strong><\/p>\n\n\n\n

    Race bibs, runner booklets, educational materials for teachers, posters, social media adaptations: each material corresponds to a stage in the child’s journey. One requirement remained unchanged from start to finish: readable and clear content for a young audience. <\/p>\n\n\n\n

    Branding that drives action<\/strong><\/p>\n\n\n\n

    Learning first aid while having fun and running for a good cause is the promise of this event branding. The Luxembourg Red Cross gains an event identifiable at first glance. The children leave with a medal around their neck and the right reflexes in mind. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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    \"Construction<\/figure>\n<\/div><\/div>\n\n
    \"Negative<\/figure>\n\n
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    \""Charity<\/figure>\n<\/div>\n\n\n\n
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    \"Circular<\/figure>\n<\/div>\n<\/div>\n\n
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