{"id":18556,"date":"2026-02-23T15:34:09","date_gmt":"2026-02-23T14:34:09","guid":{"rendered":"https:\/\/www.takaneo.lu\/work\/produit-du-terroir-letzebuerg\/"},"modified":"2026-07-21T17:33:59","modified_gmt":"2026-07-21T15:33:59","slug":"produit-du-terroir-letzebuerg","status":"publish","type":"work","link":"https:\/\/www.takaneo.lu\/en\/work\/produit-du-terroir-letzebuerg\/","title":{"rendered":"Produit du terroir L\u00ebtzebuerg"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:450px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2667\" class=\"wp-block-cover__image-background wp-image-17882\" alt=\"\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-scaled.jpg 4000w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-300x200.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-1024x683.jpg 1024w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-768x512.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-1536x1024.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-2048x1365.jpg 2048w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-1620x1080.jpg 1620w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-150x100.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-400x267.jpg 400w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/beautiful-shot-grassy-field-trees-distance-with-sun-shining-sky-900x600.jpg 900w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n<section class=\"wp-block-group takaneo-work-header-content has-background\" style=\"background-color:#bfbfbf6b\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" data-aos=\"fade-right\" data-aos-duration=\"800\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\">\n<div class=\"wp-block-group is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-b6c475e2 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"has-text-align-left wp-block-post-title\">Produit du terroir L\u00ebtzebuerg<\/h1>\n\n\n<div class=\"wp-block-group has-text-align-left has-medium-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">Rebranding the Produit du terroir L\u00ebtzebuerg Label\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-left:0px\"\/>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-family:Avenir,'Helvetica Neue',Arial,sans-serif\"><strong>The project at a glance<\/strong><\/p>\n\n\n\n<ul style=\"font-family:Avenir,'Helvetica Neue',Arial,sans-serif\" class=\"wp-block-list has-text-align-left\">\n<li><strong>Client<\/strong>: Chamber of Agriculture of Luxembourg<\/li>\n\n\n\n<li><strong>Project<\/strong>: Rebranding the &#8220;Produit du terroir \u2013 L\u00ebtzebuerg&#8221; label<\/li>\n\n\n\n<li><strong>Agency<\/strong>: Takaneo, communication agency in Luxembourg<\/li>\n\n\n\n<li><strong>Services<\/strong>: art direction, visual identity redesign, graphic charter, modular logo system, campaign, social media<\/li>\n\n\n\n<li><strong>Audience<\/strong>: consumers, farmers and agri-food sector partners<\/li>\n\n\n\n<li><strong>Sector<\/strong>: agriculture and agri-food<\/li>\n\n\n\n<li><strong>Location<\/strong>: Luxembourg<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-7fe9e068 wp-block-group-is-layout-flex\">\n\n\n\t\t\t<div class=\"takaneo_work_terms\">\n\t\t<div class=\"takaneo_work_term\">Campaigns<\/div><div class=\"takaneo_work_term\">Graphic design<\/div><div class=\"takaneo_work_term\">Social Media<\/div>\t\t<\/div>\n\t\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" data-aos=\"fade-left\" data-aos-duration=\"800\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\">\n<p><strong>For an institution deeply rooted in Luxembourgish traditions, such as the Chamber of Agriculture, the label \u00ab <em>Produit du terroir \u2013 L\u00ebtzebuerg<\/em> \u00bb holds significant importance. It is not merely a distinguishing mark. <\/strong> <strong>It serves as a benchmark for consumers, a guarantee of origin, and a symbol of trust. Over time, its identity had become fragmented through multiple uses. It was time to restore its coherence and impact.  <\/strong><\/p>\n\n\n\n<p>Takaneo was commissioned to orchestrate a complete overhaul of the label. We redesigned the visual identity. We created a new graphic charter. We also developed a modular logo system, adaptable to different product categories. The objective was clear: to modernize the label while respecting its heritage.    <\/p>\n\n\n\n<p>This project unfolded over several months, in close collaboration with the Chamber of Agriculture teams. The challenge was to faithfully translate the client&#8217;s vision while bringing a strong graphic perspective. To find the right balance between respecting the existing and its natural evolution. To maintain a strong aesthetic and a graphic style that bears our signature.   <\/p>\n\n\n\n<p><strong>As Paul Marceul, Director of the Luxembourg Chamber of Agriculture, emphasizes:<\/strong><br\/><em>\u00ab The change in visual identity is the result of extensive reflection and broad consultation. Farmers and partners are deeply attached to the label and what it represents: fair recognition of expertise and quality. Takaneo skillfully transformed our constraints and requirements to give the label a refined, sober, and functional style. A style that generates enthusiasm and logos that will encourage smart purchases. \u00bb<\/em><\/p>\n\n\n\n<p>Our mission did not stop at the logo. We applied the new identity across all media. This ranges from social media content to print tools. It also includes roll-ups and the event stand.   <\/p>\n\n\n\n<p>We also created various field communication materials. Each element was designed to ensure legibility, consistency, and immediate recognition, regardless of the point of contact. <\/p>\n\n\n\n<p>This rebranding is now preparing for a future communication campaign in Luxembourg, aimed at strengthening the label&#8217;s visibility. It also seeks to encourage more conscious local consumption. In short, a stronger, clearer identity, ready to support the label in the years to come.  <a href=\"https:\/\/www.adada.lu\/2025\/04\/letzebuerg-dat-ass-vakanz-le-ministere-de-leconomie-inaugure-sa-campagne-touristique-2025-avec-takaneo\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2250\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo.jpg\" alt=\"A graphic compares the old and new Produit du terroir logos in Luxembourg, showing a cow and the country's outline merged in the new design, with the old logo dating from 1994 and the new version from 2025.\" class=\"wp-image-17850\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo.jpg 4000w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo-300x169.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo-1024x576.jpg 1024w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo-768x432.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo-1536x864.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo-2048x1152.jpg 2048w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo-1920x1080.jpg 1920w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo-150x84.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo-400x225.jpg 400w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/construction-logo-900x506.jpg 900w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-768x1024.jpg\" alt=\"Badge with a white outline on a blue background featuring the text Produit du Terroir L&#xEB;tzebuerg. Below the text, an outline of Luxembourg containing a small Luxembourgish flag. \" class=\"wp-image-17861\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-768x1024.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-225x300.jpg 225w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-1152x1536.jpg 1152w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-1536x2048.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-1080x1440.jpg 1080w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-810x1080.jpg 810w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-150x200.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-300x400.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-20-2-675x900.jpg 675w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-768x1024.jpg\" alt=\"White leaf on a green background with the text PRODUIT DU TERROIR - L&#xCB;TZEBUERG - above a cow's head inside an outline of Luxembourg. The design highlights Luxembourgish local products. \" class=\"wp-image-17862\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-768x1024.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-225x300.jpg 225w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-1152x1536.jpg 1152w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-1536x2048.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-1080x1440.jpg 1080w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-810x1080.jpg 810w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-150x200.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-300x400.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-22-1-675x900.jpg 675w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-768x1024.jpg\" alt=\"A yellow graphic with a white leaf containing the text PRODUIT DU TERROIR L&#xCB;TZEBUERG above an outline of Luxembourg with a wheat symbol inside.\" class=\"wp-image-17863\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-768x1024.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-225x300.jpg 225w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-1152x1536.jpg 1152w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-1536x2048.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-1080x1440.jpg 1080w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-810x1080.jpg 810w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-150x200.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-300x400.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-21-2-675x900.jpg 675w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-768x1024.jpg\" alt=\"A brown-colored logo with the text PRODUIT DU TERROIR - L&#xCB;TZE BUERG - above an outline of Luxembourg and a stylized loaf of bread inside the outline, all enclosed within a rounded square with a white border.\" class=\"wp-image-17864\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-768x1024.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-225x300.jpg 225w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-1152x1536.jpg 1152w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-1536x2048.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-1080x1440.jpg 1080w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-810x1080.jpg 810w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-150x200.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-300x400.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/logoscouleurs-23-1-675x900.jpg 675w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay=\"\" loop=\"\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/anim_charte-1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2015\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-scaled.jpg\" alt=\"A color palette with ten rounded square swatches, each labeled with hex code, RGB, CMYK, and Pantone values. The swatches feature a variety of pastel tones and muted earth tones in shades of brown, blue, green, yellow, and red. \" class=\"wp-image-17870\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-scaled.jpg 4000w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-300x151.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-1024x516.jpg 1024w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-768x387.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-1536x774.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-2048x1032.jpg 2048w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-1920x967.jpg 1920w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-150x76.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-400x202.jpg 400w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/couleurs_HD-900x453.jpg 900w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1436\" style=\"aspect-ratio: 1076 \/ 1436;\" width=\"1076\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-768x1024.jpg\" alt=\"\" class=\"wp-image-17883\" style=\"object-fit:cover\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-768x1024.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-225x300.jpg 225w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-1152x1536.jpg 1152w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-1536x2048.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-1080x1440.jpg 1080w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-810x1080.jpg 810w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-150x200.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-300x400.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-05-675x900.jpg 675w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-768x1024.jpg\" alt=\"On a bus stop poster, PRODUIT DU TERROIR is displayed above a stylized tree composed of white line drawings representing food, animals, and agricultural symbols, with greenery and a path in the background.\" class=\"wp-image-17872\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-768x1024.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-225x300.jpg 225w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-1152x1536.jpg 1152w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-1536x2048.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-1080x1440.jpg 1080w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-810x1080.jpg 810w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-150x200.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-300x400.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/posts-04-675x900.jpg 675w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1440\" style=\"aspect-ratio: 1080 \/ 1440;\" width=\"1080\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Sequence-04.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div 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srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_bakery.jpg 1500w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_bakery-300x200.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_bakery-1024x683.jpg 1024w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_bakery-768x512.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_bakery-150x100.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_bakery-400x267.jpg 400w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_bakery-900x600.jpg 900w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" 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Empty glass bottles are placed in the foreground. \" class=\"wp-image-17877\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-1024x1024.png 1024w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-300x300.png 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-150x150.png 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-768x768.png 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-1536x1536.png 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-2048x2048.png 2048w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-1440x1440.png 1440w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-1080x1080.png 1080w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-400x400.png 400w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-51-900x900.png 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-1024x1024.png\" alt=\"\" class=\"wp-image-17878\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-1024x1024.png 1024w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-300x300.png 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-150x150.png 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-768x768.png 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-1536x1536.png 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-2048x2048.png 2048w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-1440x1440.png 1440w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-1080x1080.png 1080w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-400x400.png 400w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/photos_formes-52-900x900.png 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2667\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-scaled.jpg\" alt=\"Three outdoor billboards in a city display images of wheat, cows, and potatoes with French text promoting local products. Trees and buildings surround the area. \" class=\"wp-image-17845\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-scaled.jpg 4000w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-300x200.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-1024x683.jpg 1024w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-768x512.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-1536x1024.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-2048x1365.jpg 2048w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-1620x1080.jpg 1620w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-150x100.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-400x267.jpg 400w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Three-Posters-in-the-Big-City-Mockup-900x600.jpg 900w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1500\" data-id=\"17847\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup.jpg\" alt=\"A white tote bag with green handles rests against a stone wall, displaying illustrated food and agriculture symbols and the text PRODUIT DU TERROIR with a circular logo above. Green plants grow beneath the bag. \" class=\"wp-image-17847\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup.jpg 2250w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup-300x200.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup-1024x683.jpg 1024w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup-768x512.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup-1536x1024.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup-2048x1365.jpg 2048w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup-1620x1080.jpg 1620w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup-150x100.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup-400x267.jpg 400w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/Free-Canvas-Bag-Laying-on-Stones-Mockup-900x600.jpg 900w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" data-id=\"17848\" src=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1.jpg\" alt=\"A bearded man, wearing a plaid shirt and an apron, uses a tablet outdoors on a farm, with goats visible in the background.\" class=\"wp-image-17848\" srcset=\"https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1.jpg 1920w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1-300x300.jpg 300w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1-1024x1024.jpg 1024w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1-150x150.jpg 150w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1-768x768.jpg 768w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1-1536x1536.jpg 1536w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1-1440x1440.jpg 1440w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1-1080x1080.jpg 1080w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1-400x400.jpg 400w, https:\/\/www.takaneo.lu\/wp-content\/uploads\/2026\/02\/PDT_tablier-1-900x900.jpg 900w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n<\/div><\/div>\n\n<div class=\"wp-block-group takaneo-work-footer\"\/>\n","protected":false},"featured_media":18581,"template":"","class_list":["post-18556","work","type-work","status-publish","has-post-thumbnail","hentry","type-campaigns","type-graphism","type-social-media"],"acf":{"types_de_projet":[40,36,39],"sticky":true,"work_inverse_footer_color":false,"client":"Chamber of Agriculture","color":"#005068","problematique":"Rebranding the Produit du terroir L\u00ebtzebuerg Label","desc":"","medias":""},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/work\/18556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/types\/work"}],"acf:term":[{"embeddable":true,"taxonomy":"type","href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/type\/39"},{"embeddable":true,"taxonomy":"type","href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/type\/36"},{"embeddable":true,"taxonomy":"type","href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/type\/40"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/media\/18581"}],"wp:attachment":[{"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/media?parent=18556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}