{"id":17229,"date":"2025-01-09T09:16:21","date_gmt":"2025-01-09T08:16:21","guid":{"rendered":"https:\/\/www.takaneo.lu\/work\/lidl-luxembourg\/"},"modified":"2025-12-15T12:11:18","modified_gmt":"2025-12-15T11:11:18","slug":"lidl-luxembourg","status":"publish","type":"work","link":"https:\/\/www.takaneo.lu\/en\/work\/lidl-luxembourg\/","title":{"rendered":"LIDL Luxembourg"},"content":{"rendered":"\n
<\/span>\"\"
\n

<\/p>\n<\/div><\/div>\n\n

\n
\n
\n
\n

LIDL Luxembourg<\/h1>\n\n\n
Long-standing and creative collaboration with Lidl Luxembourg since 2015.\n<\/div>\n\n\n\n
\n<\/div><\/div>\n\n\n\n
\n\t\t\t
\n\t\t
Photos & Vid\u00e9os<\/div>
Social Media<\/div>\t\t<\/div>\n\t\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n

Takaneo has been supporting Lidl Luxembourg in its communication strategy since 2015.<\/strong> This collaboration began with the management of press relations<\/a>, marking the agency’s first project with a client that holds a special place in our history. Our expertise quickly expanded to social media management<\/a>, with a strategic approach that enabled Lidl Luxembourg to exceed 50,000 followers on Facebook.<\/p>\n\n\n\n

To meet the expectations of this industry leader, we managed every step of the content creation, including idea generation, moodboard creation, in-store scouting, graphic production, photo and video<\/a> shoots or graphic design<\/a>, editing and copywriting. Our initial campaigns, focused on static content such as Lidl Talks<\/em>, showcasing customers and employees, or publications related to calendar holidays, laid the foundation for engaging and consistent communication.<\/p>\n\n\n\n

With the evolution of social media usage, we have adjusted our strategies to focus on creating reels<\/strong>, an essential format that achieves high viewership, particularly among users not subscribed to the pages.<\/p>\n\n\n\n

This long-standing collaboration reflects the mutual trust between Lidl Luxembourg and Takaneo, as well as our ability to anticipate developments in the sector. We are proud and delighted to have played a role in Lidl’s transition from hard discount to smart discount<\/strong>, and to continue to support their digital growth. <\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div><\/section>\n\n
\n
\n
\n