{"id":17209,"date":"2024-05-16T09:24:11","date_gmt":"2024-05-16T07:24:11","guid":{"rendered":"https:\/\/www.takaneo.lu\/work\/atoz\/"},"modified":"2025-12-13T20:12:59","modified_gmt":"2025-12-13T19:12:59","slug":"atoz","status":"publish","type":"work","link":"https:\/\/www.takaneo.lu\/en\/work\/atoz\/","title":{"rendered":"ATOZ"},"content":{"rendered":"\n
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ATOZ<\/h1>\n\n\n
Atoz celebrates 20 years of excellence with a large-scale campaign!\n<\/div>\n\n\n\n
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Campaigns<\/div>
Graphic design<\/div>\t\t<\/div>\n\t\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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An “Ato(z)mic” project for Takaneo! <\/p>\n\n\n\n

ATOZ commissioned Takaneo to design a communication campaign<\/a> to mark its 20th<\/sup> anniversary, while reaffirming its commitment to a sustainable vision, integrating the principles of corporate social responsibility (CSR) and sustainability. <\/p>\n\n\n\n

We crafted a textual concept around the word “Beyond,” reflecting continuity and innovation for the next decade.<\/p>\n\n\n\n

Following strategic workshops and driven by a constant desire to take on challenges, we opted for the representation of the three natural elements \u2013 water, earth and fire \u2013 through circular shapes symbolizing “0.” Our creative minds enhanced these visuals by adding a “2” in photomontage to form “20,” a central element of our communication. <\/p>\n\n\n\n

To complement these visuals, Takaneo also designed an anniversary logo<\/a> specifically for this 20th<\/sup> anniversary, accompanied by motion design that adds dynamism and harmoniously integrates the number “20” into the initial logo.<\/p>\n\n\n\n

The project also took on significant scale with the installation of three large 28 m\u00b2 visuals, notably for JCDecaux displays at Luxairport.<\/p>\n\n\n\n

An XXL, formative and smoothly executed project that we are proud of.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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6<\/strong><\/p>\n\n\n\n

Number of years of trust between Atoz and Takaneo.<\/p>\n<\/div>\n\n\n\n

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+15<\/strong><\/p>\n\n\n\n

Number of variations across different media such as: roll-ups, banners, JCDecaux, print and digital media (Paperjam, Delano, Inflight, Philharmonie, etc.).<\/p>\n<\/div>\n\n\n\n

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28<\/strong><\/p>\n\n\n\n

Number of m\u00b2 of the main visual installed at Luxairport.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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