{"id":17097,"date":"2023-03-23T17:09:45","date_gmt":"2023-03-23T16:09:45","guid":{"rendered":"https:\/\/www.takaneo.lu\/work\/antiques-art-fair-campaign\/"},"modified":"2025-12-09T10:10:44","modified_gmt":"2025-12-09T09:10:44","slug":"antiques-art-fair-campaign","status":"publish","type":"work","link":"https:\/\/www.takaneo.lu\/en\/work\/antiques-art-fair-campaign\/","title":{"rendered":"Antiques & Art Fair – campaign"},"content":{"rendered":"\n
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Antiques & Art Fair – campaign<\/h1>\n\n\n
Visual identity and global campaign \n<\/div>\n\n\n\n
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Campaigns<\/div>
Graphic design<\/div>\t\t<\/div>\n\t\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Takaneo creates the new visual identity for the Antiques & Art Fair and its graphic universe.<\/strong><\/p>\n\n\n\n

Once again this year, Takaneo designed the entire graphic environment for the Antiques & Art Fair Luxembourg, which will open its doors from 27 to 30 January 2023 at Luxexpo The Box.<\/p>\n\n\n\n

An essential element of this graphic design work was the creation of a logo for the event. Playing on the shape of the initials AAF, it unfolds like a succession of arches, discreetly and subtly linking it to a classical architectural tradition. For the visual, the choice was made to create a line using a colour-treated photograph of an ancient statue. The resulting effect is a very modern-looking two-colour blue and yellow composition, positioning it as an icon that has stood the test of time. <\/p>\n\n\n\n

Highly impactful, the visual is integrated within an almost abstract frieze composed of a succession of irregular rounded shapes. For the record, these are actually various profiles of Greek vases. <\/p>\n\n\n\n

The brochure, an essential guide for visitors, has been designed to be easy to read, with a spacious layout and simple headings allowing everyone to find what they are looking for at a glance.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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