{"id":16962,"date":"2020-09-10T16:00:35","date_gmt":"2020-09-10T14:00:35","guid":{"rendered":"https:\/\/www.takaneo.lu\/work\/atoz-rebranding\/"},"modified":"2025-12-08T09:42:21","modified_gmt":"2025-12-08T08:42:21","slug":"atoz-rebranding","status":"publish","type":"work","link":"https:\/\/www.takaneo.lu\/en\/work\/atoz-rebranding\/","title":{"rendered":"ATOZ – rebranding"},"content":{"rendered":"","protected":false},"featured_media":16968,"template":"","class_list":["post-16962","work","type-work","status-publish","has-post-thumbnail","hentry","type-graphism"],"acf":{"types_de_projet":[36],"sticky":false,"work_inverse_footer_color":false,"client":"ATOZ","color":"#0f2b43","problematique":"Managing and designing the complete rebranding. ","desc":"ATOZ Tax Advisers engaged Takaneo to redesign its visual identity. Consequently, the brand guidelines were completely redeveloped, and ATOZ's various communication tools were consistently adapted (logo, business cards, letterhead, posters, brochures, PowerPoint presentations, web designs, etc.).  \n\nThese guidelines were also adapted for the new entity ATOZ Services, created in 2018, which is characterized by a different colour, a bright orange (versus blue for ATOZ Tax Advisers), and triangular geometric shapes (versus cubic for ATOZ Tax Advisers). In this way, the two brands coexist in harmony and consistency in terms of their graphic identities.  \n\nThe agency's services included creation of a visual universe and brand guidelines, corporate tool creation, consulting on printing techniques and print management, and web design. ","medias":[16964,16963,16967,16966,16965]},"_links":{"self":[{"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/work\/16962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/types\/work"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/media\/16965"},{"embeddable":true,"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/media\/16966"},{"embeddable":true,"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/media\/16967"},{"embeddable":true,"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/media\/16963"},{"embeddable":true,"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/media\/16964"}],"acf:term":[{"embeddable":true,"taxonomy":"type","href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/type\/36"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/media\/16968"}],"wp:attachment":[{"href":"https:\/\/www.takaneo.lu\/en\/wp-json\/wp\/v2\/media?parent=16962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}