Trendy Stone, the new entity of Tremalux specializing in decorative floor coverings, both indoors and outdoors, chose the Takaneo agency to guide it in developing its new graphic identity.

“Trendy Stone, sign your interior” was notably chosen as the tagline, reflecting the bold and assertive choice of using polished concrete for its decor. This was followed by the creation of a typographic logo using angles and cuts.

A website showcasing the different types of “Trendy Stone” coatings was also developed. Our Creative Minds placed great emphasis on the page design, giving them all the hallmarks of a true “digital showroom” to enable the perception of materials in all their forms and from every angle (decorative resin, polished concrete, or Terrazzo).

Better than samples, all flooring solutions, however durable, aesthetic, and functional they may be, are showcased in numerous projects, whether completed indoors or outdoors. Trendy Stone also creates kitchen and bathroom furniture in Terrazzo to bring all your ideas and desires to life.

The defined brand guidelines, reflecting the colours of Trendy Stone’s business sector and the raw yet light aesthetic of building floors, have been deployed on business cards and advertisements.

Another 360° Branding by Takaneo.