Header pour le portfolio Tremalux (refreshing et positionnement en tant que leader de la chimie du béton)

Tremalux

Lifting & Positioning as a leader in building chemistry in Luxembourg

TREMAUX.LU
Graphic design
Website

Tremalux entrusted Takaneo with the task of entirely redesigning its website and bringing a new look to its visual identity.

Following the workshop between Tremalux and the Takaneo team, at the outset of this project, specific needs were expressed and various work approaches were validated.

Consequently, the entire website was redesigned, both in its structure and page content, with a more streamlined and visual design (utilizing Tremalux’s emblematic red combined with sky blue, referencing the raw aspect of concrete). As a continuation of this website redesign, we reviewed Tremalux’s editorial line for social media.

This evolution of the brand and its graphic guidelines also led to a logo refresh, thus requiring the updating of communication materials, namely, letterhead, business cards, vehicle wraps, and site tools (helmets and measuring tapes).

With this modern impetus, Tremalux truly cements its leading position in construction chemicals in Luxembourg.

Le logo de rebranding rouge sur fond blanc présente les lettres stylisées TREMALUX avec "TRADING ENGINEERING MATERIALS" en dessous. Un rectangle rouge avec APRÈS se trouve en bas à droite, idéal pour votre site web ou votre image de marque.L'image présente le logo de Tremalux en rouge sur fond blanc, avec trois lignes en angle à côté de TREMALUX. En dessous, un texte plus petit indique TRADING | ENGINEERING | MATERIALS, ce qui est parfait pour la relance de leur site web.
Mockup of the new Tremalux website design (after rebranding by Takaneo)