Header pour le portfolio Tremalux (refreshing et positionnement en tant que leader de la chimie du béton)

Tremalux

Facelift & positioning as a leader in building chemistry in Luxembourg

TREMAUX.LU
Graphic design
Website

Tremalux entrusted Takaneo with the task of entirely redesigning its website and bringing a new look to its visual identity.

Following the workshop with Tremalux and the Takaneo team, at the start of the project, specific needs were expressed and various areas of focus were validated.

The entire website has been redesigned, both in terms of its structure and page content, with a cleaner, more visual design (using Tremalux’s emblematic red combined with sky blue to reference the raw aspect of concrete). Following on from the website redesign, we also revised Tremalux’s editorial line for social media.

The development of the brand and its graphic guidelines also resulted in a facelift of the logo, leading to the updating of communication materials, namely letterhead, business cards, vehicle wraps and site tools (helmets and measuring tapes).

With this modernisation drive, Tremalux is truly cementing its position as a leader in building chemicals in Luxembourg.

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Logo de rebranding pour TREMALUX comprenant un texte en rouge gras et trois bandes rouges diagonales à gauche. En dessous, TRADING | ENGINEERING | MATERIALS apparaît en capitales rouges - parfait pour votre site web ou votre présence numérique.
Mockup of the new Tremalux website design (after rebranding by Takaneo)
Un smartphone affichant un post Instagram est entouré de quatre cartes carrées comportant des graphiques rouges et gris, un texte en français sur les solutions de réparation des fissures dans les bâtiments et le logo de rebranding de Tremalux, le tout sur un fond bleu clair.