Une personne tient un smartphone affichant un profil Instagram avec des posts colorés, y compris des graphiques, des citations et une photo d'une personne. L'arrière-plan montre un tapis beige doux et un jean bleu.

NYUKO

Reinventing entrepreneurship!

Social Media
Website

“A nyu project that we that we pursued with passion.”

Because at Takaneo, we also like to share our misadventures with you, we would like to introduce Nyuko: a project that aims to make entrepreneurship more attractive, accessible and engaging for everyone, with more than 600 entrepreneurs supported and guided between 2019 and 2024. Takaneo was entrusted with an exciting graphic and digital mission, including the redesign of web platforms, the development of a graphic charter and the creation of visual media. That was the brief!

The result?

A new graphic design characterized by various vibrant colours, symbolising creativity, optimism, as well as the wide range of possible paths in entrepreneurship. This dynamism in the chosen colours, combined with modern typographies and rounded shapes to guide users’ eyes through the graphic universe, perfectly illustrates that the entrepreneurial journey is much more than a simple professional endeavour.

A design coupled with a logo facelift and integrated into a website, with “intuitiveness” as its guidng principle. A UI and UX Design mission for our digital division. The aim was to prioritise information for smoother navigation, enabling users to access essential resources in just a few clicks.

Ultimately, Nyuko, as its business model dictates, wanted to be autonomous in its communication across all fronts. With this in mind, we created numerous templates and communication materials for their social media channels, enabling them to achieve this autonomy.

Fond uni, blanc cassé, sans objet, texte ou signe distinctif visible.
Rectangle blanc cassé en grande partie vierge, avec une fine bordure noire et des coins arrondis. En bas à gauche, un petit texte turquoise court verticalement ; une bande turquoise court le long du bord inférieur. Un gribouillis orange apparaît en bas au centre.
Trois pages web colorées en français sont affichées côte à côte, chacune présentant des icônes, des photos d'utilisateurs et des graphiques ludiques. Les pages utilisent des arrière-plans bleus, jaunes et orange avec des textes attrayants et divers éléments interactifs.

Number of templates implemented to facilitate client autonomy when creating social media posts.

Number of pages in the digital brand guidelines to ensure consistent visual identity

The year in which funding for the Nyuko project was discontinued. Nevertheless, we are proud to present our work to you.