Fondatioun Kriibskrank Kanner commissioned Takaneo to conceive its 2021 fundraising campaign. To this end, several tools were implemented: a digital and print campaign, an e-mail campaign, a direct mail campaign and a website.
The campaign aimed to highlight the relationships between the sick child and their family and loved ones, as the Foundation has the unique characteristic of supporting families as much as the patients themselves. Without unnecessary embellishment, the campaign is presented in cheerful, soft and bright tones with simple phrases designed to resonate with everyone, complemented by contemporary pictograms.
The e-mail and direct mail campaigns adopted the campaign's visual identity and presented all aspects of the Foundation in greater detail.
Designed in the same spirit, the website allows visitors not only to donate online but also to keep informed about the Foundation's numerous activities and news.

The agency's responsibilities included campaign conception, content writing, image research, graphic design and print management, and website creation.