The Luxembourg Chamber of Commerce entrusted Takaneo with the communication campaign for the Dubai 2020 World Expo. The agency created a graphic and visual universe combining iconic Luxembourg buildings, rendered in black and white, with various highly futuristic graphic elements that come to life around them. Among these graphic elements is, of course, the Möbius strip, which is featured prominently in the architecture of the Luxembourg pavilion. It is depicted as a flexible and dynamic line that winds through documents, across the pages of print materials and on the website. Also included is the bicolour X of the nation branding, used sparingly either as a distinct symbol or as a component forming a larger shape.

The developed campaign includes the design and development of the website, the creation of thematic brochures for the six economic missions organised by the Chamber of Commerce in Dubai, the design of press advertisements, the design and development of motion design capsules for social media, the creation of newsletter templates, not to mention an engraved metal photo holder representing the Luxembourg pavilion.