A fresh rebranding for Bright Canteen, a startup specialising in the creation and provision of “healthy”, connected refrigerators.

Our recent collaboration with Bright Canteen has borne fruit, as, after several iterations with the client, our creative minds were able to implement a refreshing graphic redesign and create a dynamic website that reflects the very essence of their mission: promoting healthy and connected eating.

By rethinking the visual identity, we opted for vibrant colours complemented by soothing pastel shades (blue, green, pink, yellow, red), evoking the freshness of food and the diversity of colours in the culinary world, while offering a harmonious visual experience. These delicate nuances also reflect the vitality and well-being that healthy eating provides. The visual identity now incorporates an intelligent pictogram referencing the light produced by connected refrigerators.

Our second objective was to bring to life an online platform that goes far beyond simple product presentation, by adopting a “straight to the point” navigation structure, allowing users to acquire a “Bright Canteen”, its emblematic colours, and by integrating floating pictograms that accompany the reading experience as the page scrolls.

Our second goal was to create an online platform that goes far beyond simply presenting products, using a straightforward navigation structure that allows users to purchase a “Bright Canteen” in the iconic colours, as well as incorporating floating pictograms that complement the text when scrolling.

A revived collaboration for both Takaneo and Bright Canteen!