Strategy section

How to rank well
on Google in Luxembourg?

Discover how Takaneo Went from 36th Place to First in one Year!

1. An identified problem

Since January 1, 2024, our digital team undertook a thorough audit of our website (takaneo.lu), revealing several key indicators that were hindering our online growth. Despite existing traffic generated by our ‘physical netlinking’ efforts, the previous SEO strategy struggled to attract new visitors and engage them sustainably.

Some of our findings were quantifiable:

• Low visibility on strategic keywords: It was clear that our pages were poorly positioned for essential queries in our sector: “communication agency Luxembourg”, “web agency Luxembourg”, or “creative agency Luxembourg”. This limited visibility restricted our ability to attract a broader, qualified, and especially local audience.

• Lack of interactive / engaging and updated content: The lack of enriched content, such as expertise articles or presentations of our achievements, contributed to limiting visitor engagement.
• Insufficient technical optimization: Some pages of the site lacked optimization regarding classic HTML tags (both in terms of structure and content). This was compounded by certain loading times that sometimes exceeded 3 seconds for “First Contentful Paint¹“. All these elements, when combined, negatively impacted user experience and thus SEO.

In light of these limitations, we therefore defined a global plan and prioritized the SEO actions to be implemented, focusing on technical, structural, and editorial optimizations.

In the identified context, we first implemented a series of concrete actions aimed at strengthening our technical SEO. This is the starting point we recommend to our clients seeking to optimize their “natural” online visibility.

Here are the technical levers we addressed:

Reduced loading times: To optimize the website, we changed hosting, which allowed us to benefit from better performance. We also minified JS scripts called on the pages, optimized the cache, and removed countless duplicates in our media library. These actions reduced the average page loading speed to 0.41 sec. Increased speed not only improves user experience but also SEO, as Google favors fast sites (one of the fundamentals of what are called CORE WEB VITALS²).

SEO tag optimization: We implemented a redirection strategy to ensure a smooth user experience and preserve the SEO authority of our pages. 301 redirects, in particular, allowed us to effectively redirect old URLs to new relevant pages, thus avoiding 404 errors that harm SEO.

Systematic implementation of redirects: If your ads are not displayed as often as possible due to budget limitations or excessively low bids, adjust your bids or budget to maximize visibility.

Creation of Enriched Content and Portfolios

As part of this strategy, we pushed the definition of a “showcase website” further, by developing an “Expertise” and “Portfolio” section to enrich our site with relevant content intrinsically linked to our activity:

Expertise pages: These are “article” pages, dealing with subjects closely or remotely related to communication in Luxembourg (news, informative content, or case studies), such as the one you are currently reading. These pages alone allowed us to attract over 4,200 unique users with an average session duration of 30 seconds in 2024.

Portfolio pages: In the same vein, the “portfolio” pages allow us to showcase the work done for our clients and consequently establish our expertise through other content formats. This format attracted over 1,639 unique users with an average engagement duration of 42 seconds.

To this day, the integration of these two types of content into our strategy offers two major advantages to Takaneo:

• Firstly, they allow us to position ourselves on new, relevant keywords, intrinsically linked to our activities, and thus attract qualified traffic seeking precise answers. They therefore constitute a new entry point, intended for users who are not yet familiar with Takaneo.
• Secondly, they contribute to establishing our expertise as a leading communication agency in Luxembourg. Thus, this allows Google (and other search engines) to better understand the very essence of our core business⁴ and to position us as a relevant and reliable source for strategic queries related to our field.
• Finally, these contents help maintain regularity in our site’s updates, an essential criterion to signal to search engines that the site is active and current, which promotes better indexing and positioning.

These efforts, among others, allowed us to position ourselves on 68 keywords, 18% of which are an integral part of the TOP 3.

Netlinking Strategy

In parallel with these implementations, we continued our backlink efforts in 2 ways:

• Local backlinks: In Luxembourg, where networking is essential, each collaboration with target media (in our case: Paperjam or Adada) strengthens both our visibility and our SEO, because these partnerships allow us to obtain high-authority backlinks, increasing our credibility and consequently the positioning of the referred pages.
• Backlinks related to Takaneo projects: Submitting our projects to reference platforms such as Awwwards (in our case) allows us to obtain quality backlinks, thus strengthening our online authority. These links, coming from recognized sites, improve our natural referencing by increasing our visibility on strategic queries. Furthermore, being present on these specialized directories enhances our expertise and legitimizes our know-how with a targeted audience.

These netlinking efforts, maintained and strengthened in 2024, bring our total to 3,312 backlinks.

3. Tangible results

After 12 months of constant effort, the statistics speak for themselves and demonstrate the effectiveness of our SEO strategy. From a general perspective, here are 3 notable observable elements.

Maintenance of Stable Traffic throughout the Year

Thanks to our SEO efforts, the year 2024 benefited from generally stable organic traffic, totaling 11,000 new users. This traffic, punctuated by notable peaks, reflects the impact of key moments such as the publication of new content. These fluctuations demonstrate the relevance of our strategy to capture attention during specific periods, while maintaining a constant flow of qualified visitors throughout the year.

Organic as the #1 Acquisition Source

According to the data below, organic traffic (Google searches) established itself as the primary acquisition source in 2024, representing 9,541 sessions out of a total of 15,311, which is the majority of global traffic, or 62% of global traffic. It largely surpasses the performance of other channels, such as direct traffic⁵ or referral⁶. Furthermore, users from organic search generate an average of 8 events⁷ per session, which reflects their increased interest and interaction with our content.

+550% of Keywords in the TOP 3 in one Year

The year 2024 was also marked by a constant growth in the number of keywords positioned in search engine results (SERP). In summary, the total number of keywords referenced in the TOP 3 increased from 2 in January to nearly 11 in December (+550%).

We have therefore strengthened our visibility on strategic queries and expanded our presence.

4. Conclusion

In conclusion, the last 18 months have marked a turning point in Takaneo’s digital strategy, with SEO as the central lever of our transformation. We began by strengthening the technical foundations of our site, reducing loading times and systematically optimizing HTML tags. In parallel, the creation of enriched content, particularly the ‘Expertise’ and ‘Portfolio’ pages, attracted over 50% of global traffic during 2024, while positioning Takaneo on new strategic keywords directly related to our activities.

Our netlinking strategy has also borne fruit, consolidating our online authority and visibility. These combined efforts allowed us to place 11 keywords in the TOP 3 and establish organic traffic as the primary acquisition source (62% of global traffic). These results illustrate the effectiveness of a well-thought-out SEO strategy to strengthen visibility, attract a qualified audience, and sustainably support the digital growth of our agency.

Finally, in addition to our parallel actions, SEO allowed us to increase the number of qualified leads contacting us via our website (4 major projects this year), but also the number of requests for relevant collaborations or applications.

Looking to leverage SEA or Demand Gen campaigns? The Takaneo team is here to help you maximize your advertising results and boost your online visibility through effective strategies tailored to your objectives in Luxembourg. To make an appointment, simply click 👉 here .