Strategy section

How to be recommended by Chat GPT,
Gemini or other generative AIs in 2025?

In 2025, generative artificial intelligences (based on LLMs – Large Language Models) such as Chat GPT, Gemini, or Perplexity are transforming how internet users access information. Increasingly, they directly query these AIs to obtain synthetic and personalized answers, without going through a traditional search engine.

This phenomenon extends the logic of zero-click search, where information is provided without the need to click on a link. However, here, the answer is generated in natural language, often unique and contextualized.

At Takaneo, we have experienced this evolution: a client contacted us after a recommendation… from Chat GPT. A revealing anecdote. Today, it is no longer enough to optimize one’s site for Google: it is also necessary to be readable, understandable, and recommendable by artificial intelligence. This is the entire challenge of Generative Engine Optimization – or GEO.

SEO is no longer enough; make way for GEO – optimization for artificial intelligence

GEO refers to a new approach to SEO: making your content visible in AI-generated responses, and no longer just in traditional search results (SERP).

This visibility is built around structured, reliable, and technically accessible content. It is not about writing for the algorithm, but about producing content that is readable, useful, and interpretable by AIs.

Why GEO Has Become Essential in 2025

Usage patterns are evolving rapidly. AIs are increasingly being used across all sectors. For businesses, being cited in an AI response means gaining strong visibility in a trusted context.

GEO thus allows you to connect your content to user queries, precisely where they are looking for a solution: at the heart of AI responses.

Furthermore, Google tends to replace its classic search bar with an AI-enhanced interface, named AI Mode. This concept reads pages for you, synthesizes content, suggests actions, and displays an AI-generated answer at the very top of the results page.

Although this feature is still under development, its deployment confirms that Google is clearly embracing this shift.

The 4 Pillars for Appearing in AI Responses

1. An impeccable online presence: AIs rely on recognized and consistent sources. A well-maintained, up-to-date, regularly cited, and technically performing website constitutes an indispensable foundation. Being visible in press articles or specialized directories reinforces this credibility.
2. Well-structured content: AIs better understand content that adheres to a logical structure. Clear titles, a visible hierarchy, and concise paragraphs facilitate their reading. It is not about oversimplifying, but about making information readable for both the user… and for robots.
3. Demonstrated expertise: AIs prioritize sources perceived as reliable. To be cited, your content must inspire confidence. A good way to achieve this is to publish case studies, in-depth articles, or answers to specific questions. This content helps strengthen your Authority Score, an indicator used by SEO tools like SEMrush or Ahrefs to evaluate a site’s quality.
4. Technical readability: A site can be well-written but technically invisible. It is therefore necessary to verify that content is not blocked in the robots.txt file, that a sitemap guides robots, and that the tag hierarchy is consistent. Some CMS can cause interpretation problems if one relies solely on their predefined blocks. Well-configured solutions like WordPress offer more control.

Despite all possible optimizations, the criteria (defined by the algorithm) that determine the appearance of content in an AI response remain partly opaque. Internal factors – such as model training or source biases – can also influence the final response.

Towards a New Form of Advertising: AI-Sponsored Responses

AI engines are evolving rapidly. Soon, sponsored responses could become the norm. This format – more integrated, more contextual – will allow brands to promote their content directly within AI responses.

However, only high-quality, useful, and well-positioned information will have a chance to appear in these formats. Hence the importance of laying the groundwork for a GEO strategy now.

Conclusion: GEO, a Strategic Lever for your Future Visibility

SEO has never stopped evolving. With the rise of generative artificial intelligences, it is entering a new phase.

Adopting GEO means anticipating future uses. It means preparing your content to be read, understood, and shared in a conversational environment.

At Takaneo, we have already integrated this logic into our approach. And you, are you ready to make your content visible… to an AI?

Romain Sempels
Digital Marketing Analyst, expert in SEO and generative AIs